The future of traditional PR is in
flux. Like so many other professions, new technology has affected the
traditional way of public relations. With so many new technologies it is harder
to relay your message in the best way possible. Now instead of going through
another media source to relay your brand, people have direct aces to said
brand. This problem in PR is very similar to other communication professions.
This is a similar problem in
newspapers. People have direct access to the news, which has cased issues in
the news business. Newspapers like PR firms are no longer the facilitators of
news or the brand.
This change in traditional PR is
just the next major transition of any communications profession in the modern
age. Technology has forced people to reinvent traditional ways of working.
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